Elizabeth Calienes, DCP doctoral student, received national recognition for outstanding research using a innovative multi-methods design in her study entitled “What Elements of the Retail Store Environment Keep the Millennial Shopper Engaged?” This research was presented at the 2016 Interior Design Educators Council (IDEC) conference in Portland, Oregon.
During a refereed poster session, Elizabeth presented research insights, based on a large image bank of annotated retail experiences, that revealed the needs and wants of the influential millennial cohort. The research, completed under the direction of Candy Carmel-Gilfilen and Margaret Portillo, drew on collaboration with the Warrington College of Business. Elizabeth was awarded the prestigious Journal of Interior Design’s Graduate Student Research Award, along with a monetary prize. She also received an IDEC Graduate Student Travel Scholarship to attend the conference.