Rurality has a unique level of attractiveness that differs from urbanity. Activities like ecotourism, outdoor recreation, and water-based recreation have been drawing a growing number of visitors to rural areas. Port St. Joe is a typical rural destination that possesses rich tourism and recreational resources. However, the community is experiencing an unprecedented level of economic hardship. Developing tourism has become one of the key strategies for Port St. Joe and the surrounding areas.

Leveraging tourism resources in a sustainable way requires policymakers’ wisdom to make appropriate restructuring policies. A well-supported tourism economy cannot live without a healthy hospitality sector, which requires suitable lodging facilities and accommodation services. The hospitality and accommodation industry can be a major source of investment, job opportunities, and income for local communities. For travelers, the accommodation can become a unique place to interact with the locals, build relationships with the community, and contribute financially to the community. However, rural communities are usually not the first choice for corporate hotel investors. Consequently, the provision of tourist accommodation and facilities in rural areas is largely up to the locals.

Home-sharing is a typical type of community-based hospitality business. Developing home-sharing has become an alternative to large-scale accommodations in rural areas. The home-sharing industry can not only activate unused real estate and idle labors but also enables alternative ways for people to meet their housing needs. In addition, home-sharing is rooted in community assets. It can encourage private investment, cultivate local entrepreneurship, and accommodate travelers even in times of disruptions. More importantly, it provides local families a chance to bring their home and maybe also homemade products to the marketplace.